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5
min read
November 19, 2024
|
The FCC’s 1-to-1 Consent Rule: A Quick Guide for Finance Lead Generation
Data Privacy
Compliance
6
min read
November 12, 2024
|
PPC-Driven Lead Generation Strategies for Personal Finance Companies
Marketing Strategy
Paid Search
Native Ads
Programmatic
Paid Social
6
min read
November 1, 2024
|
First-Party Data Strategies: Building Audience Insights Without Third-Party Cookies
Data Privacy
Server-Side Tracking
5
min read
October 28, 2024
|
How Dynamic Creative Optimization (DCO) Boosts Conversion Rates in Paid Social Advertising
Paid Social
Marketing Strategy
7
min read
October 25, 2024
|
Breaking Down Attribution Models: How to Accurately Measure and Improve Your Paid Media ROI
Attribution
Analytics & Tracking
Marketing Strategy
6
min read
October 24, 2024
|
The Role of Creative Testing in Paid Media: How to Optimize Ads for Higher Conversions
Paid Social
Marketing Strategy
Creative
16
min read
October 18, 2024
|
Expanding Beyond Meta Ads: How to Test Native Advertising for Lead Generation and E-commerce Sales
Native Ads
Paid Social
Marketing Strategy
13
min read
October 16, 2024
|
The Evolution of Display Advertising: Why Contextual Targeting is Making a Comeback
Display
Programmatic
Marketing Strategy
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