Paid Social
Paid social advertising is a key strategy for reaching your target audience where they spend most of their time—on social media. Whether it’s Facebook, Instagram, LinkedIn, or TikTok, we create impactful ad campaigns that engage users, increase brand awareness, and drive meaningful interactions, all while maximizing your advertising spend.
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What we do
Our paid social campaigns are designed to reach the right people at the right time, combining creativity and data to drive results. We manage every aspect of your social media advertising, from strategy and content creation to performance tracking and optimization.
Audience Targeting & Segmentation
We use advanced targeting options to reach the most relevant audience segments based on demographics, interests, behaviors, and lookalike audiences, ensuring your ads are seen by the people most likely to engage.
Ad Creative & Design
Our team develops visually appealing, high-performing ad creatives, including videos, images, and carousels, that capture attention and convey your brand message effectively.
Campaign Management & Optimization
We actively monitor your campaigns, making real-time adjustments to ensure optimal performance, from tweaking ad placements to refining bids for maximum ROI.
Retargeting & Audience Expansion
We implement retargeting strategies to reconnect with users who’ve previously interacted with your brand, as well as lookalike targeting to reach new, high-potential customers.
How we do it
- Discovery & Strategy
We start by understanding your business objectives and defining key metrics to measure success. We analyze your audience to create a tailored paid social strategy. - Ad Development
Our creative team designs ad content that speaks to your audience, ensuring it aligns with your brand while encouraging engagement and conversions. - Campaign Execution
We launch your campaigns across the selected social platforms, managing placements, budgets, and audience targeting for maximum efficiency. - Performance Analysis & Optimization
Using performance data, we make ongoing improvements to ensure your ads are optimized for engagement and conversions, providing you with regular reports.
Paid social advertising offers unparalleled reach and engagement opportunities across today’s most popular platforms. With our expertise in targeting, creative development, and optimization, we help you connect with the right audience, increase brand visibility, and drive conversions. Let us help you make the most out of your social media presence with data-driven, impactful campaigns.
Stringo Media has been a great partner to us, providing valuable support and insights to our direct response marketing efforts.
Where we do it
TikTok Ads
TikTok Ads provides a platform for creating short, engaging videos that capture the attention of a highly engaged audience. It offers various ad formats, robust targeting options, and creative tools to help brands reach and connect with their target audience on TikTok.
Twitter Ads
Twitter Ads enable businesses to promote their products and services across the Twitter platform. It offers a range of ad formats, targeting options, and analytics tools to help brands connect with their audience, drive engagement, and achieve their marketing goals.
SEMRush
SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. It offers solutions for SEO, content marketing, competitor analysis, PPC, and social media, making it a comprehensive tool for digital marketers.
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Office
280 N Old Woodward Ave Suite 100 Birmingham, MI 48009
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