Tag Management

Managing tags effectively is crucial for accurate data collection and marketing performance. At Stringo Media, we specialize in comprehensive tag management services using Google Tag Manager (GTM), ensuring that all your tracking needs are implemented efficiently, securely, and in compliance with industry best practices.

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Tag Management

What we do

Our tag management services focus on setting up, managing, and optimizing GTM for businesses of all sizes. We adhere to industry best practices to ensure your tag management setup is both powerful and sustainable:

Organized Tagging Structure

Keeping your tags, triggers, and variables organized is essential. We implement a clear naming convention, use folders to group tags by function, and maintain a structured approach to help manage complex tag setups effortlessly.

Minimize Custom JavaScript

We limit the use of custom JavaScript within GTM and prioritize using built-in tag templates and custom templates. This approach minimizes errors and enhances performance, as built-in options are more stable and easier to maintain.

DataLayer Management

A well-structured dataLayer is the backbone of any GTM setup. We ensure that data is pushed to the dataLayer correctly and securely, avoiding personally identifiable information (PII) and maintaining a consistent naming structure that’s tool-agnostic.

Security Best Practices

We implement security measures such as Content Security Policies (CSP) and subresource integrity checks to ensure third-party scripts do not compromise your website. These precautions protect against unauthorized script modifications and improve site security.

Performance Optimization

GTM tags can impact site performance, especially Core Web Vitals. We optimize the loading sequence of tags, use pixels where possible, and ensure that tags do not unnecessarily delay critical page elements. This helps improve load times and maintain a smooth user experience.

Version Control and Testing

Versioning and testing are critical to successful tag management. We use GTM’s built-in version control to document changes, test tags thoroughly in a controlled environment, and only publish when fully validated. This process minimizes errors and maintains the integrity of your data collection setup.

Organized Tagging Structure

Minimize Custom JavaScript

DataLayer Management

Security Best Practices

Performance Optimization

Version Control and Testing

How we do it

Tagging Audit
We begin with a comprehensive audit of your current GTM setup, identifying redundant tags, inefficiencies, and compliance risks. This audit helps us create a roadmap for optimization.
Planning & Configuration
Based on the audit findings, we plan and implement the necessary changes to your GTM setup. This includes restructuring tags, optimizing the dataLayer, and configuring security settings to ensure best practices are followed. This phase includes testing to ensure the tagging works as intended without disrupting existing processes.
Monitoring & Maintenance
Tag management is an ongoing process. We continuously monitor your setup, making adjustments as needed to adapt to new marketing needs, platform updates, or compliance requirements.

Partner with Stringo Media to achieve a streamlined, secure, and high-performance tag management system that empowers your marketing efforts with reliable data.

Their expertise and support have been top-notch, and we finally feel confident in the accuracy of our data. It's been great to have such a solid partnership, and the improvements we’re seeing in our campaigns speak for themselves.

Eddie C

Director of Marketing