Server-Side Tracking
Server-side tracking is transforming how businesses handle data collection, offering a more secure, accurate, and reliable approach compared to traditional client-side tracking. While client-side tracking relies on the user’s browser to collect and send data to third-party platforms, server-side tracking sends this data directly from your server, bypassing many of the limitations of client-side methods. This approach reduces the impact of ad blockers, increases data accuracy, and significantly improves website performance.
What we do
At Stringo Media, we specialize in implementing server-side tracking solutions that enhance your data strategy by improving the quality and accuracy of the data collected. Common use cases include integrating with platforms like Facebook CAPI, Google Ads Enhanced Conversions, TikTok Events API and more. These integrations enrich conversion data with user-provided details, such as email addresses or phone numbers, to improve event match quality, resulting in more precise attribution, optimized ad delivery, and better campaign performance.
Enhanced Data Control
Server-side tracking allows you to strictly control which data is sent to third-party platforms, minimizing unauthorized data collection. Most platforms, including Facebook and Google, support SHA-256 hashing for customer data, such as email addresses or phone numbers, before transmission. This hashing ensures that data remains secure and private, as it cannot be reversed to reveal the original information.
Extended Cookie Lifetime
By using server-side tracking with a custom subdomain, we can extend the lifespan of cookies, enhancing your ability to track user behavior accurately over time. This method is crucial for maintaining reliable data in a landscape where browsers are increasingly limiting cookie usage.
Consent Management
We integrate robust consent management solutions with your server-side setup to respect user privacy preferences. Our server-side infrastructure ensures that no data is collected or shared without explicit user consent, meeting the highest standards of compliance.
How we do it
- Data Audit
We begin by assessing your current tracking setup and identifying areas where server-side tracking can improve data accuracy, compliance, and performance. - Planning
Based on our findings, we create a customized implementation plan, defining which data points will be collected, how they will be processed, and ensuring that the setup meets your business objectives. - Technical Execution
Our team configures your server-side tracking environment, implementing server-side Google Tag Manager (sGTM) and integrating it with your existing martech stack. This includes setting up custom subdomains, cookie management, and tagging configurations that protect user data. This phase includes testing to ensure the tagging works as intended. - Monitor & Refine
After implementation, we continuously monitor the system to ensure it operates smoothly, refining the configuration as necessary to adapt to changes in regulations, browser updates, or business needs.
Partnering with Stringo Media for server-side tracking means more accurate data, improved compliance, and enhanced performance, all while maintaining the trust and privacy of your customers.
Their expertise and support have been top-notch, and we finally feel confident in the accuracy of our data. It's been great to have such a solid partnership, and the improvements we’re seeing in our campaigns speak for themselves.
Where we do it
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Office
280 N Old Woodward Ave Suite 100 Birmingham, MI 48009
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