Programmatic
Programmatic display advertising automates the buying and placement of ads across a wide range of websites, apps, and platforms in real time. This sophisticated method leverages data and machine learning to target specific audiences, delivering ads that are more relevant and cost-effective. By utilizing programmatic technology, including platforms such as Google Display & Video 360 (DV360), The Trade Desk, StackAdapt and AdRoll, we ensure your brand reaches the right people at the right moment, driving higher engagement and conversion rates.
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What we do
We manage programmatic campaigns that harness the power of automation, targeting, and data to deliver impactful display ads across various channels. Our approach combines strategy, creativity, and cutting-edge technology to maximize the effectiveness of your advertising investment.
Audience Targeting
Using advanced data, we target your ideal audience with precision.
Real-Time Bidding
We employ automated bidding strategies to ensure cost-effective ad placements.
Omni-Channel Reach
Your ads are placed across a range of platforms, including websites, apps, and more.
Dynamic Creative Optimization
We use DCO to serve personalized, performance-driven ads to different audience segments.
Data-Driven Retargeting
We implement retargeting tactics that keep your brand top-of-mind and re-engage potential customers.
How we do it
- Data Collection
We gather data on audience behaviors and preferences to inform our targeting strategy. - Ad Development
We create visually appealing, high-performance display ads. - Campaign Execution
Our programmatic tools place ads across various channels, optimizing in real-time. - Performance Analysis
We measure performance, providing insights and making necessary adjustments. - Cross-Platform Optimization
We ensure your ads perform well across all platforms by adjusting creatives and targeting for each channel.
Programmatic display advertising offers unparalleled efficiency and precision in reaching your target audience at scale. With our expertise in real-time bidding, audience segmentation, and creative optimization, we help you make the most of your advertising spend, driving high-quality traffic and conversions. Let us put the power of automation and data-driven insights to work for your brand.
I trust in them to design and execute our paid strategy. This has created a nice lever that we can pull for growth.
Where we do it
StackAdapt
StackAdapt is a self-serve programmatic advertising platform that allows businesses to launch campaigns across native, display, and video ads. It provides advanced targeting, creative management, and performance optimization tools to drive engagement and ROI.
DV360
DV360 is Google's integrated platform for managing digital campaigns across display, video, and connected TV. It provides advanced tools for programmatic buying, audience targeting, and performance measurement to help advertisers reach their goals.
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Office
280 N Old Woodward Ave Suite 100 Birmingham, MI 48009
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