Analytics & BI

Unlock the full potential of your data with advanced Analytics and Business Intelligence (BI) solutions. At Stringo Media, we help businesses implement robust measurement and attribution strategies, develop automated dashboards, and leverage advanced analytics techniques like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Generative BI. Our services ensure that your business can make data-driven decisions with confidence, supporting everything from routine reporting to complex analysis.

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Analytics & BI

What we do

Define Objectives and Metrics

The first step in selecting an analytics solution is understanding your business goals and defining the metrics that matter. Whether you're focused on sales attribution, customer behavior, or marketing performance, having clear objectives helps ensure your analytics setup is tailored to deliver the insights you need.

Choose the Right Tools

Selecting the right analytics and BI tools is crucial for meeting your specific business needs. We assess your requirements and guide you in choosing platforms that offer the right balance of features, usability, and scalability. Our expertise spans a wide range of analytics solutions, allowing us to recommend the best fit for your business without being tied to any particular technology.

Attribution and Measurement Solutions

Implementing the right measurement strategies is key to understanding your marketing effectiveness. We specialize in setting up attribution models and advanced measurement techniques such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). These solutions help you allocate your marketing budget more effectively and understand the true impact of each channel on your sales performance.

Automated Dashboards

Say goodbye to manual reporting with automated dashboards that pull data from various sources into a single, real-time view. We design and build custom dashboards tailored to your needs, providing easy access to key metrics and insights that drive decision-making.

Generative BI

Generative BI leverages machine learning and AI to automate data analysis, identify patterns, and generate predictive insights without extensive manual intervention. By using Generative BI, businesses can streamline their decision-making process, forecast outcomes, and explore data-driven scenarios that guide strategic planning, ultimately making analytics more accessible and actionable for everyone in the organization.

Scalable and Future-Proof Design

Our analytics and BI solutions are designed with scalability in mind, ensuring they can grow with your business. By leveraging cloud-native tools and best practices, we create flexible analytics environments that can adapt to new data sources, evolving business needs, and future technology advancements.

Define Objectives and Metrics

Choose the Right Tools

Attribution and Measurement Solutions

Automated Dashboards

Generative BI

Scalable and Future-Proof Design

How we do it

Data Audit & Needs Assessment
We start with a detailed audit of your current data environment, identifying key gaps and opportunities for improvement. This assessment helps us understand your unique business needs and define the best path forward.
Planning & Solution Design
Based on the audit, we develop a tailored analytics strategy, selecting the right tools and defining the architecture that will best support your objectives. Our planning emphasizes creating a flexible, future-proof design that can scale with your business.
Implementation & Integration
We configure and integrate your chosen analytics and BI tools, set up data connections, and ensure that all metrics and KPIs are accurately tracked. Our team handles the technical setup, including data integration, dashboard creation, and advanced measurement model implementation. This phase includes testing and validation to ensure the solution works as intended.‍
Monitoring & Optimization
Post-implementation, we provide ongoing support, monitoring your analytics setup to ensure it continues to meet your needs. We make adjustments as necessary to optimize performance and adapt to new business challenges.

Partner with Stringo Media to unlock the power of your data with advanced analytics and BI solutions that drive meaningful insights and actionable results.

Their expertise and support have been top-notch, and we finally feel confident in the accuracy of our data. It's been great to have such a solid partnership, and the improvements we’re seeing in our campaigns speak for themselves.

Eddie C

Director of Marketing