Analytics Setup

Getting your analytics setup right is essential for gaining actionable insights into your business performance. At Stringo Media, we specialize in setting up Google Analytics 4 (GA4) from scratch and migrating from Universal Analytics to GA4. Beyond GA4, we assist with user behavior tools, product analytics, partnership management, and mobile app tracking. Our goal is to ensure you have a robust, compliant analytics setup that supports your business goals and provides a clear view of your customers’ journey.

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Analytics Setup

What we do

At Stringo Media, we follow best practices to ensure your analytics setup is accurate, reliable, and tailored to your business needs.

Define Clear Objectives

Before diving into setup, it’s crucial to define your business goals and key performance indicators (KPIs). Understanding what you want to measure allows us to configure your analytics platform to capture the most relevant data, whether it's user engagement, conversion rates, or sales performance.

Accurate Tracking and Tagging

Proper tracking is at the heart of any analytics setup. We ensure all essential events, goals, and conversions are tagged correctly, utilizing tools like Google Tag Manager (GTM) for streamlined event management. For GA4 setups, we focus on event-based tracking, capturing every touchpoint of the user journey.

Enhanced Ecommerce Tracking

For e-commerce websites, we implement enhanced e-commerce tracking to capture detailed data on user interactions, such as product views, add-to-cart events, and purchases. This data helps you understand your customer’s path to purchase and optimize the checkout process.

Cross-Domain and Cross-Device Tracking

Ensuring consistent data across multiple domains and devices is vital for understanding the full customer journey. We configure cross-domain tracking in GA4 and other analytics platforms to unify data from different sources, providing a holistic view of user behavior.

Integration with Other Tools

We integrate your analytics setup with other platforms like user behavior tools (HotJar, Lucky Orange, Microsoft Clarity) to provide visual insights into user interactions, or product analytics tools (Amplitude, Heap, Mixpanel) to dive deeper into user journeys and product usage.

Data Privacy and Compliance

Data privacy is a priority in any analytics setup. We ensure your configurations comply with GDPR, CCPA, and other regulations by implementing consent management solutions and configuring data retention settings appropriately.

Define Clear Objectives

Accurate Tracking and Tagging

Enhanced Ecommerce Tracking

Cross-Domain and Cross-Device Tracking

Integration with Other Tools

Data Privacy and Compliance

How we do it

Audit & Planning
We begin by auditing your current analytics setup and identifying gaps. From there, we create a tailored plan that aligns with your business objectives and data needs.
Configuration & Implementation
Our experts configure your analytics platforms, set up tagging, and ensure all integrations are correctly implemented, including data flows between different tools. This phase includes testing to ensure the data is flowing as intended.‍
Monitoring & Optimization
Analytics is not a set-and-forget process. We continuously monitor performance, refine configurations, and optimize your setup to adapt to evolving business needs.

By partnering with Stringo Media, you’ll have a robust analytics setup that provides clear insights into your customers' behavior, empowering you to make data-driven decisions that drive growth.

Their expertise and support have been top-notch, and we finally feel confident in the accuracy of our data. It's been great to have such a solid partnership, and the improvements we’re seeing in our campaigns speak for themselves.

Eddie C

Head of Marketing