Data Services
We provide data-driven insights and strategies for growth, offering expert resources and tailored solutions for optimal performance.
1st Party Data Strategy
In today’s digital landscape, building a resilient data strategy is essential for future-proofing your marketing stack. As third-party cookies become a thing of the past, first-party data—data you collect directly from your customers—emerges as the key to maintaining direct and personalized connections. At Stringo Media, we offer comprehensive Data Strategy services designed to give you control over your data, ensuring that your marketing efforts remain effective and compliant in an increasingly privacy-conscious world.
Server-Side Tracking
Server-side tracking is transforming how businesses handle data collection, offering a more secure, accurate, and reliable approach compared to traditional client-side tracking. While client-side tracking relies on the user’s browser to collect and send data to third-party platforms, server-side tracking sends this data directly from your server, bypassing many of the limitations of client-side methods. This approach reduces the impact of ad blockers, increases data accuracy, and significantly improves website performance.
Architecture
& Implementation
Managing tags effectively is crucial for accurate data collection and marketing performance. At Stringo Media, we specialize in comprehensive tag management services using Google Tag Manager (GTM), ensuring that all your tracking needs are implemented efficiently, securely, and in compliance with industry best practices.
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Unlock the full potential of your data with advanced Analytics and Business Intelligence (BI) solutions. At Stringo Media, we help businesses implement robust measurement and attribution strategies, develop automated dashboards, and leverage advanced analytics techniques like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Generative BI. Our services ensure that your business can make data-driven decisions with confidence, supporting everything from routine reporting to complex analysis.
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We address compliance requirements such as cookie management, GA4 Consent Mode, and regulations like CCPA and GDPR, ensuring your data practices meet current standards and regulations.
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In today’s fast-paced business environment, automating repetitive tasks can significantly boost productivity and free up your team to focus on more strategic activities. At Stringo Media, we help businesses improve or augment their processes with automation solutions using scripts like Python and Google Apps Scripts, as well as AI agents. Whether you’re looking to streamline workflows, enhance data analysis, or automate repetitive tasks, our task automation services empower your business to work smarter, not harder.
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Establishing seamless data integrations is essential for any business looking to leverage data-driven decision-making. At Stringo Media, we help clients build automated ETL (Extract, Transform, Load) and ELT processes using tools like Airbyte, FiveTran, Funnel, and Mage AI. Our services empower businesses to connect various data sources, automate data pipelines, and reduce reliance on manual reporting, ultimately enhancing data quality and minimizing errors.
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Effectively managing customer data is key to unlocking valuable insights, building targeted audiences, and driving personalized marketing automation. At Stringo Media, we help businesses implement customer data warehousing solutions, including Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs). Our expertise ensures that your data infrastructure supports seamless audience building, advanced segmentation, and powerful marketing automation, enabling you to create more personalized customer experiences.
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Getting your analytics setup right is essential for gaining actionable insights into your business performance. At Stringo Media, we specialize in setting up Google Analytics 4 (GA4) from scratch and migrating from Universal Analytics to GA4. Beyond GA4, we assist with user behavior tools, product analytics, partnership management, and mobile app tracking. Our goal is to ensure you have a robust, compliant analytics setup that supports your business goals and provides a clear view of your customers’ journey.
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Streamlined, results-driven approach
to your data and media challenges.
How it works?
We conduct a thorough analysis of your current media and data strategies to identify gaps, opportunities, and key performance drivers. This phase ensures that we understand your business, audience, and challenges in detail.
Using the insights from the audit, we create a tailored media and data strategy that aligns with your goals. This includes selecting the right channels, defining KPIs, and outlining the budget allocation to maximize ROI.
We present a comprehensive plan detailing the solutions we recommend. The proposal outlines the tactics, expected outcomes, timelines, and resources needed to execute the strategy effectively.
We launch and manage the agreed-upon media and data initiatives, coordinating across platforms and optimizing for performance. Our team ensures seamless activation, keeping everything aligned with the plan.
We continuously track the results, analyzing performance data to make real-time adjustments. This iterative process helps us refine the strategy to drive greater efficiency, impact, and ROI over time.
Audit
Analyzing your data to uncover strengths and areas for improvement. Focusing on cookie dependencies, tagging issues, and integration gaps.
Planning
Creating an action plan with clear objectives, KPIs, task priorities, and a timeline. Addressing identified gaps and aligning with your goals.
Proposal
Providing a transparent proposal outlining the scope of work and costs. Ensuring alignment with your expectations.
Execution
Implementing the agreed solutions. Offering consulting, implementation, reporting, and final deliverables.
Monitor & Refine
Tracking performance, addressing issues, and making adjustments to optimize outcomes. Ensuring your strategy remains effective.
Looking to grow your business?
We can help.
Please reach out and we’ll be in touch with you shortly.
Office
280 N Old Woodward Ave Suite 100 Birmingham, MI 48009
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