Rapid Finance is a leading online financial services company that provides flexible funding solutions to small and medium-sized businesses.
Rapid Finance, a leader in online financial services, provides flexible funding solutions to small and medium-sized businesses. With over $2 billion in financing delivered across the nation, Rapid Finance needed a way to reduce its dependency on third-party lead providers and build an internally-driven, sustainable marketing strategy. Stringo Media stepped in to help diversify their marketing efforts and optimize performance through a comprehensive paid media program.
The Challenge
Rapid Finance was heavily reliant on third-party lead providers for customer acquisition, which limited their ability to scale and adapt quickly to market changes. This dependency increased costs and constrained their ability to drive leads efficiently. The challenge was to build a self-sustaining marketing program that would give Rapid Finance full control over its lead generation efforts while reducing costs and improving scalability.
"Stringo Media has been a game-changer for us. Their strategic insights and data-driven approach helped us build an internal marketing engine that not only reduced our reliance on external lead providers but also significantly lowered our costs. We are excited about the growth this partnership has enabled."
The Solution
Stringo Media partnered with Rapid Finance to design and implement a marketing strategy focused on building an internal lead generation engine. This included expanding their presence across new paid media channels, enhancing data capabilities for real-time optimization, and developing creative assets to drive conversions.
Results Achieved
Increased PPC efforts by over 250%, optimizing bids and targeting strategies to reduce lead costs while maintaining volume.
PPC Scaling
PPC Scaling
Increased PPC efforts by over 250%, optimizing bids and targeting strategies to reduce lead costs while maintaining volume.
Methodology
Key Takeaways
- Reduced Reliance on 3rd Party Providers: By shifting focus to internally managed campaigns, Rapid Finance reduced costs and gained control over its lead generation efforts.
- Diversified Advertising Portfolio: Testing across 15 new platforms provided greater flexibility and scalability, ensuring adaptability to changing market conditions.
- Data-Driven Decision Making: Implementing a real-time data environment empowered Rapid Finance to optimize campaigns dynamically, leading to more efficient performance.
- Creative Optimization: Developing over 300 creative assets and multiple landing pages allowed for continuous improvement in engagement and conversion rates.
Conclusion
Through our partnership, Rapid Finance was able to shift away from third-party lead dependency and build a sustainable, internally-driven marketing program. Stringo Media’s holistic approach—focusing on platform expansion, data integration, and creative optimization—helped Rapid Finance achieve significant PPC growth while reducing lead costs and improving campaign performance.
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