A finance site who's mission is to help the hardest working Americans to improve and navigate the path of financial wellbeing.
Credit.com, founded by leading credit experts, provides consumers with personalized insights into their credit standing and actionable steps to improve and maintain it. To support the launch of their innovative new credit product, Extracredit, Credit.com sought a comprehensive go-to-market strategy. Stringo Media was brought on board to lead the media strategy and help successfully introduce Extracredit to the market.
The Challenge
Credit.com needed a partner to help them execute a go-to-market strategy for the launch of their new product, Extracredit. The challenge was to raise awareness, drive user acquisition, and establish a foothold in the competitive credit improvement space. With brand visibility and user sign-ups as top priorities, the strategy had to generate significant brand exposure while converting that visibility into tangible user growth.
Stringo Media’s expertise was pivotal in the successful launch of Extracredit. Their ability to integrate strategy, data, and performance marketing led to tremendous brand awareness and substantial user growth. We couldn't have asked for a better partner."
The Solution
Stringo Media developed and executed a comprehensive media strategy for the Extracredit launch. This included a multi-channel approach aimed at maximizing brand visibility, driving new user sign-ups, and building a strong foundation for long-term product growth. The strategy integrated real-time data monitoring and analytics to ensure ongoing optimization.
Results Achieved
More than 5,000 users were acquired in the first year, marking a successful introduction to the market.
Strong User Acquisition
Strong User Acquisition
More than 5,000 users were acquired in the first year, marking a successful introduction to the market.
Methodology
Key Takeaways
Conclusion
The launch of Extracredit was a resounding success, thanks to the strategic efforts led by Stringo Media. With a focus on brand visibility, real-time data insights, and a clear performance-driven approach, Credit.com was able to introduce their new product to the market effectively, achieving significant exposure and strong user acquisition in the first year.
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